Proposal for ZO Skin Centre
Your Digital Partner
Your Digital Partner
Four pieces, one engine. Pick where to start.
A website that converts, SEO that compounds, and ads that bring people through the door — all connected, all measured, all running with AI at the center.
Your website is your central hub, where your brand comes to life. It’s where the journey begins, setting the stage for your brand and connecting all digital touchpoints seamlessly.
Already owned and active. Currently hosting the existing WordPress site (Nowadays theme).
ApproachThe new site will be deployed to this same domain at launch — visitors and search engines stay on the URL they already know, preserving SEO equity.
Existing Shopify storefront for ZO product retail (Apple Pay, Shop Pay, PayPal · free shipping $250+).
The Shopify store stays exactly where it is. The new marketing site will deep-link into specific product pages and the catalog, preserving your existing checkout, inventory, and order flow. No migration required.
/privacy-policy URL returns a 404 — a compliance gap for a medical practice running SMS marketing and e-commerce. The rebuild includes a properly drafted Privacy Policy, Terms of Use, and SMS/HIPAA disclosure pages — a no-extra-cost foundational fix.A directional mockup — clinical, editorial, ZO-blue. Inspired by the visual language of modern beauty brands (Rhode, Skims), translated into a medical-grade dermatology aesthetic. This is a sketch of the visual direction, not a final design.
A clinically credentialed team. The largest ZO Skin Health inventory in Texas. Personalized regimens that actually move skin.
ZO Skin Centre Houston is led by Dr. Mark Khorsandi — board-certified, ZO-trained, and the only Houston practice carrying the largest ZO Skin Health inventory in Texas. Personalized regimens, hands-on consults, and a clinical-first approach to every visit.
Two configurations depending on whether you already have a CRM. Option A fits practices that want to keep everything in their current scheduling tool. Option B is for practices without an existing CRM — the SoTech MAP layers on a full lead-nurture system.
If ZO Skin Centre already runs HubSpot, we wire the rebuilt site forms, ad pixels, and lead-routing pipeline directly into it — no platform switch, no migration risk.
MAP — All-in-One Platform. SoTech-managed marketing automation: CRM, lead pipeline, automations, email + SMS, unified inbox, social scheduling, attribution reporting. Layers alongside the site, no separate platform to manage.
Your new site becomes the conversion layer underneath every ad we run and every blog post we publish. Without it, ad spend leaks. With it, every dollar compounds.
SEO drives the right audience to your website, making your brand discoverable and ensuring you’re found when it matters most.
| Page | Priority | What changes |
|---|---|---|
| Homepage | High | New H1, dual CTAs, above-fold lead form |
| Shop | High | Cross-linked from Services; product schema; category pages |
| Services pages | Medium | Treatment-to-product cross-links; keyword optimization |
| Blog (new) | Medium | New section, 2–4 posts/month |
Four keyword categories, each mapped to a different stage of buyer intent. Tap a category to expand. Paid ads target the high-intent terms immediately; SEO compounds the long-tail over time.
| Keyword | Intent | Priority |
|---|---|---|
| ZO Skin Health Houston | Ready to buy | High |
| buy ZO products near me | Ready to buy | High |
| where to buy ZO Obagi Houston | Ready to buy | High |
| Keyword | Intent | Priority |
|---|---|---|
| medical-grade facial Houston | Ready to buy | High |
| chemical peel Houston TX | Ready to buy | High |
| med spa River Oaks Houston | Ready to buy | High |
| Keyword | Intent | Priority |
|---|---|---|
| best ZO product for hyperpigmentation | Exploring | Medium |
| ZO vs Obagi medical | Exploring | Medium |
| how to layer ZO skincare | Exploring | Low |
| Keyword | Intent | Priority |
|---|---|---|
| ZO Skin Centre Houston | Brand | High |
| med spa near River Oaks | Local | High |
| Houston dermatologist-grade skincare | Ready to buy | High |
Your Google Business Profile, Instagram, and TikTok are the front door for every search and discovery moment. Right now the front door is open on some platforms and locked on others. Here's where you stand and what we'll do.
Two monthly retainer packages. The difference between them is local listings management — Google Business Profile, Apple Maps, Yelp, Bing — which is included only in the recommended tier.
Steady, foundational SEO — on-page work and consistent publishing. The right starting point if local listings aren’t in scope.
Everything in Foundation, plus full local listings management. Google Business Profile, Apple Maps, Yelp, and Bing all running under one roof.
Both packages are monthly retainers, no setup fee. Recommended tier is Growth — running local listings inside the same engagement is materially cheaper than buying them separately.
Advertising is how we amplify your message, driving immediate visibility and impact. It’s about reaching the audience that matters most and converting attention into action.
Drag the slider, tap a preset, or type in your own budget — your monthly management fee and one-time setup fee update instantly below.
Meta + Google to start, weighted toward whichever channel produces booked consults at the lowest cost. Allocation shifts quarterly based on real performance data.
We start at this allocation and shift based on what produces. Spend goes where the booked consults come from.
Everything you've seen above, totaled up. Each line is itemized inside its parent section. All paid media is billed by you directly to Google and Meta — SoTech does not mark up ad spend.