Six sections plus next steps — built to be read in 15 minutes.
A new website built for the way ZO Skin Centre's patients actually find you — mobile-first, conversion-led, and integrated with the ads, content, and CRM systems that surround it. Designed to do two jobs at once: turn first-time visitors into booked consults, and turn brand-aware shoppers into product orders.
Your new site becomes the conversion layer underneath every ad we run and every blog post we publish. Without it, ad spend leaks. With it, every dollar compounds.
A long-term organic engine that builds Houston-area search visibility for both treatment bookings and ZO product retail. Paid ads drive the next 90 days; SEO compounds the next five years. Both run in parallel from day one.
| Page | Priority | What changes |
|---|---|---|
| Homepage | High | New H1, dual CTAs, above-fold lead form |
| Shop | High | Cross-linked from Services; product schema; category pages |
| Services pages | Medium | Treatment-to-product cross-links; keyword optimization |
| Blog (new) | Medium | New section, 2–4 posts/month |
Four keyword categories, each mapped to a different stage of buyer intent. Tap a category to expand. Paid ads target the high-intent terms immediately; SEO compounds the long-tail over time.
| Keyword | Intent | Priority |
|---|---|---|
| ZO Skin Health Houston | Ready to buy | High |
| buy ZO products near me | Ready to buy | High |
| where to buy ZO Obagi Houston | Ready to buy | High |
| Keyword | Intent | Priority |
|---|---|---|
| medical-grade facial Houston | Ready to buy | High |
| chemical peel Houston TX | Ready to buy | High |
| med spa River Oaks Houston | Ready to buy | High |
| Keyword | Intent | Priority |
|---|---|---|
| best ZO product for hyperpigmentation | Exploring | Medium |
| ZO vs Obagi medical | Exploring | Medium |
| how to layer ZO skincare | Exploring | Low |
| Keyword | Intent | Priority |
|---|---|---|
| ZO Skin Centre Houston | Brand | High |
| med spa near River Oaks | Local | High |
| Houston dermatologist-grade skincare | Ready to buy | High |
Your Google Business Profile, Instagram, and TikTok are the front door for every search and discovery moment. Right now the front door is open on some platforms and locked on others. Here's where you stand and what we'll do.
Every campaign points to one outcome: booked consults. Lead generation is the primary goal across every channel and every creative. Product retail is the secondary pull — a parallel revenue stream that compounds whenever a new patient turns into a returning ZO customer.
Drag the slider, tap a preset, or type in your own budget — your monthly management fee and one-time setup fee update instantly below.
You don't know which marketing is working today because there's no system tracking it. We install one. Every lead, every ad click, every booked consult, every product order — connected end-to-end so you can see exactly what works and what doesn't.
Three categories of work, each priced and scoped independently — so you can flex any of them up or down without touching the others. All paid media is billed by you directly to Google and Meta; SoTech does not mark up ad spend.
Meta + Google to start, weighted toward whichever channel produces booked consults at the lowest cost. Allocation shifts quarterly based on real performance data.
We start at this allocation and shift based on what produces. Spend goes where the booked consults come from.
A professionally-written blog post every week plus ongoing keyword optimization — closing the multi-year content gap on the current site and building organic visibility for Houston-area searches over time.
Weekly blog posts + keyword optimization + organic search growth for ZO Skin Centre Houston.
Claim, optimize, and maintain your listings across every platform people use to find you — so a search on Google, Apple Maps, Yelp, or any directory surfaces a current, consistent picture of ZO Skin Centre Houston.
Local Presence pricing is scoped per engagement — exact figures provided on quote.